01.07.2012 Alcohol campaign: the dialogue goes on
Alcohol prevention. In 2011, the Federal Office of Public Health used the "Alcohol Dialogue Week" to launch the alcohol prevention campaign "Talking about alcohol" – a platform that society can use to discuss the topic of alcohol. The second "Dialogue Week" will take place in 2013.
How do we reconcile enjoyment of alcohol as a cultural asset with credibly combating the excesses associated with it? This question is at the heart of the "Talking about alcohol" campaign. This new kind of nationwide alcohol prevention campaign is being implemented by the Federal Office of Public Health, together with 14 backing organisations and numerous implementation partners, as part of the National Prevention Programme on Alcohol. The debate on how to deal with alcohol is important because alcohol problems are still a taboo topic. The "Talking about alcohol" campaign is based on the idea of giving the public a forum in which to discuss the subject. Everyone will have an opportunity to express their views on alcohol and obtain answers to their questions from professionals.
600 events all about alcohol
There are many ways in which the public, professionals, young people and other interested groups can exchange views on the topic of alcohol. The first "Alcohol Dialogue Week" in Switzerland was staged as part of the alcohol prevention campaign in 2011. Approximately 230 partners from all over the country took part in more than 600 alcohol-themed events staged in the course of the week. Pictures and comments on these ten days can be accessed in the "Eindrücke" (Impressions) section of the website at www.ich-spreche-ueber-alkohol.ch. This was followed on 10 May 2012 by the "Action Day on Alcohol-related Problems", at which specialist alcohol units talked with the general public and presented their services at regional events.
Regularly updated information on the topic of alcohol and the dialogue campaign is published on the campaign website. All those interested can share the information with their friends and families or with their social network friends. Besides a calendar of events, they can download campaign material (posters, flyers, films) that they can use in their own activities. Those who wish to receive regular information on the milestones of the alcohol prevention campaign can subscribe to the newsletter via the website or by sending an e-mail to email@example.com.
"Alcohol Dialogue Week" to be repeated
The second "Alcohol Dialogue Week" is scheduled to take place in May 2013. The preparations are already in full swing. But success will ultimately depend on the activities of the implementation partners and the public. Municipalities, schools, clubs and private individuals are called on to make their views known and to take part. All the necessary information and inspiration can be found on the website: ideas for activities and events, impressions of the 2011 "Dialogue Week", campaign material that can be ordered, and contact details of project heads. The project heads will provide help on any questions related to planning or implementing activities.
Taking part and having a say
The organisers are looking for proposals on activities relating to alcohol prevention for the "Alcohol Dialogue Week" that will be taking place from 18 to 26 May 2013. Examples include roundtable discussions, information evenings, distribution of flyers, and simulated impairment exercises with Drunk Busters Goggles. Anyone can take part – from private individuals to NGOs and large enterprises. Information, inspiration and campaign material can be found at www.ich-spreche-ueber-alkohol.ch
Valérie Maertens, Project Manager, Campaigns Section, firstname.lastname@example.org